I wrote content for this non-surgical enhancement clinic in Harley Street, crafting copy for their website. They are a new brand, and needed something that was classy yet compelling, helping them to establish their business in this popular area of London. Writing the content for the website was a challenge, as it had to strike just the right tone of voice, balancing professionalism with creating desirability. I worked closely with the business owners to understand their products and procedures because it was absolutely essential that the copy was all medically accurate. As an aesthetic brand, the appearance was also very important, and the client wanted the design to be as symmetrical as possible. I worked with the designer and used my WordPress skills to make sure my content looked great on the page, ensuring text blocks were the correct length to fit in with the design; this helps the overall website to have an immediate visual impact. I also helped create straplines for use in other areas of their marketing - they particularly liked 'You're unique, we keep it that way'. The website has just gone live and we are closely monitoring results.